A day in the life of an Advertising agent!
Advertising firms have both creative teams and account management teams. Advertising campaigns help companies get their brand recognized and increase sales. Digital, print, radio, TV and outdoor are a few different channels where consumers see campaigns. Here are some of the skills required in the advertising business:
- Empathy and people skills: Advertising is about understanding, interacting with and influencing people. Listening skills and communication skills are important. You will be required to work with various brands and clients. You will also need to understand your consumers inside out to effectively reach them. Campaigns have tight timelines which often makes it a high-stress job, so being pleasant with your team and clients when under pressure is critical.
- Critical thinking and managerial skills: You will be required to coordinate with different stakeholders such as content writers, video and graphic designers, and the media to launch a campaign. You might have a restricted budget to work with. It is important to manage all moving parts to run the campaign effectively within the set costs. You’re going to have to make judgment calls during campaigns so being able to effectively read and leverage data will be helpful. Analyzing and segmenting data to identify the brand ethos and target consumer will help you launch effective campaigns.
- Creativity: Advertising requires creativity, both in digital and offline campaigns. You will need to be part of the creative process from the content generation, to designing the product and then placing it out in the market for the customers. Out of the box thinking and lateral thinking is exceptionally crucial to the job. Selling a product is only possible when ads stand out in the market and attract the target audience! Being able to come up with a big idea that resonates with consumers will create lasting impact.
During the commencement of the campaign an advertiser decides when and where to place advertisements, and consequently work with media buyers to sketch out the costing options. Throughout the entire project the advertiser checks that the schedule and budgets are in consistence with the planners, researchers and creatives. It is the responsibility of the advertiser to decide if new market research is needed, or if a new strategy should be adopted. Advertisers also look at the campaign insights and sales figures to measure the success of their campaigns and report findings to the clients.
Talerang’s copyrighted curriculum was researched as a project Harvard Business School. Our training methodology integrates Harvard cases, proprietary assessments, interaction with guest speakers, industry exposure and personal mentoring for holistic professional development. Our programs offer exclusive opportunities to work with over 250 of the best companies in India including the Aditya Birla Group, Foxymoron, Teach For India, Mahindra Group, Avaana Capital, Z3 Capital and more. Our team is from McKinsey, Citigroup, KPMG, ZS Associates and our Panels include CEOs of top companies. Students get dedicated mentors and interact with industry stalwarts from our Young Leaders Panel and Senior Panel. Our Future CEOs alumni also get to access a network that is a close knit community of close to 1000 Future CEOs who are advised by young industry leaders and a panel of industry stalwarts.
Modeled on global best-practices
Talerang’s programs are different from regular trainings and courses due to the international approach to learning and the international curriculum. During the research at Harvard Business School, we interacted with Year UP, a U.S. based organization solving a similar problem. We further refined our learnings by visiting 100+ colleges and partnering with 250+ corporates who defined our training curriculum.
Our research shows that 6 key competencies - self-awareness, life vision, communication, working smart, first impressions and bridge to career help young talent succeed. Additionally, jobs of the future require a combination of 14 skills including research, analytics, digital marketing, finance, strategy, coding, communication and design. We ensure that you are learning in a planned and structured manner with a focus on being relevant for jobs of the future.
Proven track record
Talerang gets applications from close to 100+ premier colleges across India and has several rounds of selection. Our highly selective cohorts are academically bright, have demonstrated leadership and volunteered to impact their communities. Our previous students are articulate all-rounders including national level swimmers, debaters, festival organizers, entrepreneurs and performers. Over 4 years, we have placed 99% of our students and our proud that over 90% of them have been consistently rated as work-ready, with over 50% been given call-back offers for full-time jobs! The jobs and internships we provide are premium with a focus on quality.
As special projects, we have been invited by research teams from Stanford and Harvard to conduct trainings on their behalf and also been the organization of choice for pre-placement training for IIT Bombay, IIT Roorkee and IIT Madras in an official capacity. From Tata Trusts to Trilegal, various corporates have also invited us to on-board their entry-level hires.