Working with Gen Z?
By 2020, Gen Z will account for 40% of all consumers. They are fast thinkers, clear communicators and efficient executors.
There are many factors that make Gen Z unique. Based on a research that Talerang recently conducted, we came across some extremely interesting insights about Gen Z that are summed up in 3 broad categories below:
- Technological awareness: Gen Z are the immediate consumers of snack media. About 35.5% of Gen Z spend their time on mobile devices. Gen Z communicates via images and videos rather than messages and are thus very comfortable with evolving technologies. They are eager to experiment with new-age products and are seldom seen referring to product manuals. Calling an Uber, backing up data on the cloud, paying electricity bills via online portals such as PayTM and Freecharge are some tasks that Gen Z would have no trouble with! 46% of Gen Z are true digital natives. While Millennials use 3 screens on average, Gen Zers use 5 – a smartphone, TV, laptop, desktop and iPod/ iPad !
- Educational qualifications and skill set: There is a commendable change in this area between Gen Z and Millennials. While Millennials were particularly involved with more traditional courses like Engineering, Banking and Medicine, Gen Z is open to more dynamic future prospects and doesn’t think twice before taking up a course if they feel they are passionate about it. Some examples of such courses include – Digital marketing, Liberal arts and Screenplay writing among several others. About 72% of current high-schoolers in the US want to own their own businesses! They believe they have the ability to bring about a change and disrupt existing systems. Gen Z are adept researchers. They know how to self-educate and find information. 33% watch lessons online, 20% read textbooks on tablets and 32% work with classmates online! Based on our survey, 29% of Gen Z respondents displayed eagerness to learn and an astounding 47% claimed to be fast learners!
- Career attitude: Based on a survey we recently rolled out, 34% of Gen Z respondents chose ‘passion’ as the most important factor that drives their career choice while ‘compensation’ was the deciding factor for a mere 4%! Comparing this with previous generations, ‘passion’ was the deciding factor for 30% of the Gen Y respondents and 25% of the Gen X respondents while ‘compensation’ was chosen by 9% of the Gen Y respondents and 8% of the Gen X respondents.
Gen Z have started to enter the work world and we as a society need to get where they’re coming from and accept them for who they are rather than try to mould them into something they are not!
Link to the published article: http://bit.ly/2jOWNVg