A day in the life of a Marketing professional!
Traditionally, we learn about the 4Ps of marketing – product, price, promotion and place. Today, marketing involves so much more. Marketing professionals in the digital world need to understand the full spectrum – from branding, PR, internal communication, digital marketing, content development, blogging, social media, designing, websites, data analysis, strategy, market research, product design and more. – everything that promotes you and your company! So what are some skills that marketers need?
- Creativity: As cliche as this sounds, marketing requires creative people. This is the team that comes up with new ideas and out of the box concepts! Creative thinking combined with aesthetic sensibility and an eye for design will take you to the next level. Strong marketing professionals are constantly thinking of new ways to differentiate their brand from others.
- Consumer connect: Marketing requires you to research and understand the end consumer to whom you are selling. You would be required to put yourself in their shoes and think from their perspective. Your campaign ideas would eventually be communicated to the sales team and the effectiveness of your ideas would be measured based on the return on investment in terms of product purchase. If you can cater your campaigns according to what the user is looking for, you will see maximum return and appreciation for your work!
- Communication skills: Written and spoken communication forms a vital part of marketing. Be it PR communication, blogging, email marketing, newsletters or pitching your firm to external stakeholders. The marketing team is often out meeting clients and using powerpoint, prezi or other tools to present and pitch the company to various stakeholders. Getting the right messages out and articulating them effectively is critical for this department.
- Detail-orientation: An eye for detail is a must when it comes to graphics, content and design. Uniformity of text and design, proper branding and persistence is important in marketing.
Beyond these core skills, a day in the life of a marketer requires making connections, keeping up to date with current trends, dealing with crises and client issues, budgets and planning. It is a fast-moving department so be ready to be on your toes! If you are keen on this career path, you can apply for jobs at marketing agencies or branding departments of companies directly out of college. Given the current focus on digital and online, a Master’s Degree is not required for a career in marketing! If you already have a Master’s in Marketing or an MBA, that would also work as a platform to apply for marketing roles. All the best!
Talerang’s copyrighted curriculum was researched as a project Harvard Business School. Our training methodology integrates Harvard cases, proprietary assessments, interaction with guest speakers, industry exposure and personal mentoring for holistic professional development. Our programs offer exclusive opportunities to work with over 250 of the best companies in India including the Aditya Birla Group, Foxymoron, Teach For India, Mahindra Group, Avaana Capital, Z3 Capital and more. Our team is from McKinsey, Citigroup, KPMG, ZS Associates and our Panels include CEOs of top companies. Students get dedicated mentors and interact with industry stalwarts from our Young Leaders Panel and Senior Panel. Our Future CEOs alumni also get to access a network that is a close knit community of close to 1000 Future CEOs who are advised by young industry leaders and a panel of industry stalwarts.
Modeled on global best-practices
Talerang’s programs are different from regular trainings and courses due to the international approach to learning and the international curriculum. During the research at Harvard Business School, we interacted with Year UP, a U.S. based organization solving a similar problem. We further refined our learnings by visiting 100+ colleges and partnering with 250+ corporates who defined our training curriculum.
Our research shows that 6 key competencies - self-awareness, life vision, communication, working smart, first impressions and bridge to career help young talent succeed. Additionally, jobs of the future require a combination of 14 skills including research, analytics, digital marketing, finance, strategy, coding, communication and design. We ensure that you are learning in a planned and structured manner with a focus on being relevant for jobs of the future.
Proven track record
Talerang gets applications from close to 100+ premier colleges across India and has several rounds of selection. Our highly selective cohorts are academically bright, have demonstrated leadership and volunteered to impact their communities. Our previous students are articulate all-rounders including national level swimmers, debaters, festival organizers, entrepreneurs and performers. Over 4 years, we have placed 99% of our students and our proud that over 90% of them have been consistently rated as work-ready, with over 50% been given call-back offers for full-time jobs! The jobs and internships we provide are premium with a focus on quality.
As special projects, we have been invited by research teams from Stanford and Harvard to conduct trainings on their behalf and also been the organization of choice for pre-placement training for IIT Bombay, IIT Roorkee and IIT Madras in an official capacity. From Tata Trusts to Trilegal, various corporates have also invited us to on-board their entry-level hires.