A day in the life of a Social Media Intern!
Social media has taken over the world over the past few years. It is often seen as a reflection of a company and its primary marketing vehicle. Young people today are active on social media platforms and are also inclined towards social media marketing as a career option. While the prospect sounds exciting and fun, it can also be technical and demanding as a role. You will need to be on your toes all the time, especially if you’re working at an agency for a variety of clients. Let’s see what are the different aspects of social media marketing as an intern.
- Skills required: A social media intern is required to create posts and visuals across different platforms. Therefore, having an eye for detail and communication skills are important. A social media marketing intern should be deadline oriented and punctual as campaigns are time sensitive. Being aware of the audience preferences and trends on different social media platforms helps too! Creativity and ideation go a long way in differentiating your product or company from others.
- Platforms and tools in use: Social media platforms that one should be aware of are GooglePlus, Facebook, Instagram, Youtube, Twitter, Skype, Pinterest, WhatsApp, Snapchat, Quora, LinkedIn amongst others. Additionally, Canva helps you design posts for the different platforms. You can create cards or e-invites on Paperless and send them to your contacts. Flipagram makes videos in just less than a minute! Mailchimp makes email marketing quicker by creating a template in an organised manner. Instagram and Facebook also now allow you to broadcast live to connect with an audience! You can even run paid campaigns in order to advertise on Google, Facebook, Instagram and LinkedIn.
- Measuring success: Make sure you’re clear on the objective of each campaign, and also conduct analytics to measure the performance of your campaign. Check on the engagement and reach of your posts. How many people watched the live video you posted? How many people did your advertisement reach, and how many clicks did it generate to your website? What were the sales generated and leads created through your social media campaign? Understand your brand positioning and strategy. You can position your posts and target them to different audiences leveraging the data and filtering tools available. This will ensure maximum relevance of your content to the audience reached.
The typical day of an intern is spent on the actual social media platforms, posting and exploring. Their morning starts with brainstorming on current trends and creating posts accordingly. Checking various social media updates on a daily basis, scheduling posts, creating engaging videos and new content is critical. Working with experts where relevant to get content and going for shoots could also be part of your experience.As an intern in social media marketing you’ll be able to develop your creativity and apply your interest to boost the marketing of a company. It’s a growing field and one where lots of young talent is desired!
