Smart ways to build a solid professional profile online!
When you’re looking for a new job or positioning yourself for career growth, it’s important to have an online presence to showcase your skills and experience. It will help you connect with contacts, show employers your updated information, and assist you to network in your industry. Employers want to see current and updated information. According to Pay scale, approximately 80 percent of open positions are filled through networking. Keep your professional life separate from your personal one and be consistent across sites to create a strong brand presence. Here are a few tips to do so using channels like LinkedIn, Facebook, Twitter and Pinterest.
- Keep it authentic and consistent
Your profile must mention only the relevant content. Do not try to boost your accomplishments to fill in the details. It is better to keep the same profile photo, work experience years, and any skills developed consistent across all platforms to avoid any confusion. Keep your posts to an appropriate length, find a balance for content posting and make the most use of visual content. Your career story should define you by all means to try to be as true as possible.
- Share value and quality content
According to Marketing experts, 100 percent direct selling rarely works on social media. Sharing valuable information is a ‘them-first’ approach that also puts you in a position of being the expert. For instance, if you want to be seen as an innovative app developer in the B2B space, share content on the latest trends in this area. This might involve writing a blog about your approach, insights and learnings that others might benefit from. Share this blog posts on your social media channels along with other interesting articles from your industry.
- Connect with online influencers
Join discussion and industry groups to link with organisations, recruitment companies and leading figures in your sector. Post links to interesting comments, websites and articles as often as you can. If you are job hunting, update your CV and keep your other profile information up to date. On LinkedIn, you must ask a credible source to endorse your skills or projects. If you are looking to crack your dream school, you build alumni connections through these platforms to increase your chances of getting in.
Be very careful of your privacy while building a profile. Keep your family, friends, and photos on your personal page so you don’t share too much information. Twitter is a terrific way to establish yourself as an expert in your industry. Tweet about what’s happening in your industry—news, events, and advice. If you are into the design, creative, home décor industry you can look at Pinterest to give you excellent audience. However, LinkedIn is widely used by all the professionals and is one of the best professional platforms. If you have not made an online profile yet, we urge you to set one up and use it to build connections! Good luck!